This article speaks about how Generative AI (GenAI) can assist manufacturing industries in reducing their carbon footprint and advancing sustainability goals. It highlights the importance of accurately measuring carbon emissions, especially Scope 3 emissions from the supply chain, which are often difficult to track. The article discusses how elsAi ESG’s GenAI accelerator helps improve energy efficiency, promote the use of sustainable materials, reduce waste, transition to renewable energy, and conserve water. It also addresses challenges in emissions measurement, such as identifying sources, ensuring data quality, and complying with regulations. Beyond emissions reduction, the article covers other sustainable business practices, including circular economy models, supply chain transparency, sustainable packaging, and employee engagement in sustainability. Overall, it demonstrates how GenAI can support manufacturers in lowering their carbon footprint while enhancing broader environmental and social responsibility.