In 2025, local SEO (Search Engine Optimization) is more critical than ever. Consumers rely on online searches to find local services and products. In fact, over 60% of all Google searches have local intent.

Optimizing your digital presence for local searches ensures potential customers in Houston find you when they need you most. By improving your Google Business Profile and local keyword strategy, you can appear in the "Local Pack," the top three local search results. These spots generate more calls, clicks, and foot traffic